Kara Swisher: I think Zuckerberg is trying to insult Apple for being elite Kara Swisher: I think Zuckerberg is trying to insult Apple for being elite
Facebook CEO Mark Zuckerberg hit back at Apple in a podcast published Monday — implying that Apple charges exorbitant prices for its products — just days after CEO Tim Cook assailed the social network’s monetizing of its users’ data.
But while both executives make compelling criticisms about the other company’s business models (Facebook’s privacy snafus and Apple’s high prices), they fail to acknowledge a crucial detail: Each has benefited from the other’s success.
In fact, the transition to mobile platforms was critical to Facebook’s financial success, and Apple’s App Store — alongside Google and Amazon — became one of the primary platforms through which Facebook attracts users. And free apps like Facebook can make Apple’s platform more attractive and competitive for users.
What Tim Cook and Mark Zuckerberg are fighting about
Here’s the beef. Media reports revealed that personal Facebook user data had been misused by a firm that also worked with President Donald Trump’s campaign. When asked about the data scandal, Cook said that Apple has “elected” not to make “a ton” of money by including customer data part of its product, according to an interview last week
Zuckerberg said that Facebook remains free to use because it’s focused on connecting people, and many people can’t afford to pay, therefore, “having an advertising-supported model is the only rational model that can support building this service to reach people.”
The Facebook CEO continued his pushback against Cook by saying, “If you want to build a service which is not just serving rich people, then you need to have something that people can afford.” He added, “At Facebook, we are squarely in the camp of the companies that work hard to charge you less and provide a free service that everyone can use. I don’t think at all that that means that we don’t care about people.”
Instead, Zuckerberg argued that it’s tech companies like Apple that charged premiums that might care less. “To the contrary, I think it’s important that we don’t all get Stockholm syndrome and let the companies that work hard to charge you more convince you that they actually care more about you. Because that sounds ridiculous to me,” he said.